For Work
Lynyrd Skynyrd fans know their band. They have memorized every lyric, ranked each album, know anecdotes about recording sessions, and remember each show. They have a deep knowledge of and love for the original band members and an excitement for their current lineup.
Creating content for these fans is a balancing act. It requires a mix of current performance imagery with nostalgic reverence and demonstrating knowledge casually and concisely. It requires being a fan.
Assignment:
During their #RadDadSquad campaign, Bagel Bites needed a quick reply to a punny air guitarist. They wanted to reciprocate his rock-and-roll knowledge and wit.
